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Social marketing:

Lee, Nancy R.; Kotler, Philip

Social marketing: influencing behaviors for goods - 4th ed. - Los Angeles; Sage, 2011 - xi,502p; col.ill: 23cm

Appendices, & index included

ISBN: 9781412981491

Subjects--Topical Terms:
Computer Marketing

Dewey Class. No.: 381.1 LEE 2011

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