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The Marketing Book;

Edited by Baker,J.Michael;

The Marketing Book; - 5th ed. - Boston. Butterworth Heinemann. 2003. - xxxviii,834p; ill; 26cm

includes index and References.

ISBN: 0750655364

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8MAR 2003.

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