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International Marketing.

Ghauri,Pervez; Cateora, Philip

International Marketing. - 4th ed. - Boston; McGraw hill: 2014 - xxvii,633p.: ill(some col.); 27cm.

Includes bibliographical references and index.

ISBN: 9780077148157, 0077148150

Subjects--Topical Terms:
Export marketing.
International business enterprises

Dewey Class. No.: 381 GHA 2014

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