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Global marketing :

Alon, Ilan.

Global marketing : contemporary theory, practice, and cases - New York : McGraw-Hill/Irwin, 2013. - xxi, 602 pages : illustrations, maps ; 26 cm

Includes bibliographical references and indexes.

ISBN: 9780071318204

Subjects--Topical Terms:
Export marketing.
Export marketing -- Case studies.

Dewey Class. No.: 381 ALO 2013

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