Marketing management:

Peter, J. Paul; James H. Donnelly

Marketing management: knowledge and skills. - 11th ed. - New York, NY : McGraw-Hill Irwin, ©2013 - xvii, 796 pages : illustrations (some color) ; 27 cm

Includes bibliographical references and index.

9780071315555, 0071315551


Marketing -- Management
Marketing -- Management -- Case studies

658.8 PET 2013