Rethinking marketing : developing a new understanding of markets /
Håkansson, Håkan, 1947-
Rethinking marketing : developing a new understanding of markets / Håkan Håkansson with Debbie Harrison, Alexandra Waluszewski. - Hoboken : Wiley, 2004. - x, 281 p. : ill. ; 25 cm.
"This book is the result of the seminar that was held in May 2003 in Oslo."
Includes bibliographical references and index.
0470021470 (cloth : alk. paper)
2004007923
Marketing--Congresses.
381 HAK 2004
Rethinking marketing : developing a new understanding of markets / Håkan Håkansson with Debbie Harrison, Alexandra Waluszewski. - Hoboken : Wiley, 2004. - x, 281 p. : ill. ; 25 cm.
"This book is the result of the seminar that was held in May 2003 in Oslo."
Includes bibliographical references and index.
0470021470 (cloth : alk. paper)
2004007923
Marketing--Congresses.
381 HAK 2004