Basic Marketing: a marketing strategy planning approach (Record no. 5622)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00637nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190903102652.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170302b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259060762 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DDC. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381 PER 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D.; Cannon, Joseph P.; McCarthy, E. Jerome |
| 9 (RLIN) | 11731 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing: a marketing strategy planning approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 19th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York; |
| Name of publisher, distributor, etc. | McGraw-hill, |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl,726p |
| Other physical details | col.ill: |
| Dimensions | 26cm.28cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Indices, & glossary included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 122 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Planning |
| 9 (RLIN) | 6464 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Faculty of Management Science Library | Faculty of Management Science Library | 03/09/2019 | Purchase | 19/40751 | 381 PER 2014 | 2019-0363 | 03/09/2019 | Short Loan | ||||||
| Dewey Decimal Classification | Faculty of Management Science Library | Faculty of Management Science Library | 03/09/2019 | Purchase | 19/40752 | 381 PER 2014 | 2019-0364 | 03/09/2019 | Short Loan | ||||||
| Dewey Decimal Classification | Faculty of Management Science Library | Faculty of Management Science Library | 03/09/2019 | Purchase | 19/40753 | 381 PER 2014 | 2019-0365 | 03/09/2019 | Short Loan | ||||||
| Dewey Decimal Classification | Faculty of Management Science Library | Faculty of Management Science Library | 03/09/2019 | Purchase | 19/40754 | 381 PER 2014 | 2019-0366 | 03/09/2019 | Short Loan | ||||||
| Dewey Decimal Classification | Faculty of Management Science Library | Faculty of Management Science Library | 23/11/2021 | Purchase | 17/40243 | 381 PER 2014 | 2021-1850 | 23/11/2021 | Book | 23/11/2021 |