The Mobile Marketing Handbook: (Record no. 9031)

MARC details
000 -LEADER
fixed length control field 01846cam a2200325 a 4500
001 - CONTROL NUMBER
control field 16985343
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250924133233.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110930s2012 njua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011041299
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780910965903 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0910965900 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn756837079
040 ## - CATALOGING SOURCE
Transcribing agency must
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 381 PUS 2012
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dushinski, Kim,
9 (RLIN) 18358
245 14 - TITLE STATEMENT
Title The Mobile Marketing Handbook:
Remainder of title a step-by-step guide to creating dynamic mobile marketing campaigns
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Medford, N.J. :
Name of publisher, distributor, etc. Information Today, Inc.,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 217 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. "Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers' hands"--Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Telemarketing.
9 (RLIN) 18359
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing handbook
9 (RLIN) 18360
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mobile
9 (RLIN) 19391
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     MUST Main Library MUST Main Library 02/07/2024 purchase 14/38245   381 PUS 2012 2024-21660 02/07/2024 02/07/2024 Open Shelf
    Dewey Decimal Classification     MUST Main Library MUST Main Library 02/07/2024 purchase 14/38244   381 PUS 2012 2024-21661 02/07/2024 02/07/2024 Open Shelf