Marketing Communications: engagement, strategies and practice (Record no. 9369)

MARC details
000 -LEADER
fixed length control field 00589nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240913092042.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240913b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273687727
040 ## - CATALOGING SOURCE
Transcribing agency DDC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 FIL 2005
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris
9 (RLIN) 19124
245 ## - TITLE STATEMENT
Title Marketing Communications: engagement, strategies and practice
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Harlow; Prentice hall, 2005
300 ## - PHYSICAL DESCRIPTION
Extent xxxxvii,911p;
Other physical details Col. ill:
Dimensions 27cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc References, & index included
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     MUST Main Library MUST Main Library 13/09/2024 purchase 11/34431   658.8 FIL 2005 2024-22353 13/09/2024 Open Shelf
    Dewey Decimal Classification     MUST Main Library MUST Main Library 13/09/2024 purchase 11/34433   658.8 FIL 2005 2024-22354 13/09/2024 Open Shelf