TY  - BOOK
AU  - Arikan, Akin
AU  - Foreword by Don Peppers, Martha Rogers
TI  - Multichannel marketing: Metrics and methods for on and offline success
SN  - 9780470239599
U1  - 658.8 ARI 2008 22nd ed.
PY  - 2008///
CY  - Indiana
PB  - Wiley
KW  - Marketing
N1  - Index included
ER  -