TY  - BOOK
AU  - Lee, Nancy R.; Kotler, Philip
TI  - Social marketing: influencing behaviors for goods
SN  - 9781412981491
U1  - 381.1 LEE 2011 
PY  - 2011///
CY  - Los Angeles
PB  - Sage
KW  - Computer Marketing
N1  - Appendices, & index included
ER  -