TY  - BOOK
AU  - Edited by Baker,J.Michael;
TI  - The Marketing Book
SN  - 0750655364
U1  - 658.8MAR 2003. 
PY  - 2003///
CY  - Boston.
PB  - Butterworth Heinemann.
KW  - Marketing
N1  - includes index and References
ER  -