TY  - BOOK
AU  - Armstrong,Gary;Kotler,Philip;
TI  - Marketing: An introduction
SN  - 0131865919
U1  - 658.8ARM 2006. 
PY  - 2006///
CY  - New Jersey
PB  - Pearson Prentice Hall.
KW  - Marketing
N1  - Appendix,Glossary,Reference,Credits and index are included
ER  -