TY  - BOOK
AU  - Wood,Burk Mirian;
TI  - Markerting Planning: Principles into Practice
SN  - 0273686798
U1  - 658.87WOO 2004. 
PY  - 2004///
CY  - England.
PB  - FT Prentice Hall.
KW  - Marketing
N1  - includes index
ER  -