TY  - BOOK
AU  - Perreault, William D.; Cannon, Joseph P.; McCarthy, E. Jerome
TI  - Basic Marketing: a marketing strategy planning approach
SN  - 9781259060762
U1  - 381 PER 2014 
PY  - 2015///
CY  - New York
PB  - McGraw-hill
KW  - Marketing
KW  - Planning
N1  - Indices, & glossary included
ER  -