TY  - BOOK
AU  - Siegel, Eric
TI  - Predictive Analytics: the power to predict who will click, buy, lie, or die
SN  - 9781119145677
U1  - 303.4 SIE 2016 
CY  - New Jersey; John Wiley, 2016
KW  - Sociology
N1  - Index included
ER  -