TY  - BOOK
AU  - Hawkins, Del I; David L. Mothersbaugh
TI  - Consumer behavior:  Building Marketing Strategy
SN  - 9789814607537
U1  - 381 HAW 2014 
PY  - 2014///
CY  - Boston
PB  -  McGraw-Hill Irwin
KW  - Consumer behavior -- United States 	
KW  - Market surveys -- United States 	
N1  - Includes bibliographical references and index
ER  -