TY - BOOK AU - Ghauri,Pervez; Cateora, Philip TI - International Marketing SN - 9780077148157, 0077148150 U1 - 381 GHA 2014 PY - 2014/// CY - Boston; PB - McGraw hill KW - Export marketing. KW - International business enterprises N1 - Includes bibliographical references and index ER -