TY  - BOOK
AU  - Alon, Ilan.
TI  - Global marketing:  contemporary theory, practice, and cases
SN  - 9780071318204
U1  - 381 ALO 2013 
PY  - 2013///
CY  - New York
PB  -  McGraw-Hill/Irwin, 
KW  - Export marketing. 	
KW  - Export marketing -- Case studies
N1  - Includes bibliographical references and indexes
ER  -