TY  - BOOK
AU  - Zeithaml, Valarie A; Mary Jo Bitner; Dwayne D. Gremler
TI  - Services marketing: Integrating Customer Focus Across the Firm
SN  - 9780071086967
U1  - 658.8 ZEI 2013 
PY  - 2013///
CY  - Boston
PB  -  McGraw-Hill Irwin
KW  - Service industries -- Marketing 	
KW  - Customer services. 	
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -