TY  - BOOK
AU  - Wilson, Alan;Valarie A. Zeithaml; Mary, Jo Bitner; Dwayne, D. Gremler
TI  - Services marketing: Integrating Customer Focus Across the Firm
SN  - 0077131711, 9780077131715
U1  - 381 WIL 2012 
PY  - 2012///
CY  - Boston
PB  -  McGraw-Hill
KW  - Service industries -- Marketing. 	
KW  - Customer services. 	
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -