TY  - BOOK
AU  - Dwyer, F. Robert;, John F. Tanner
TI  - Business Marketing :  : Connecting Strategy, Relationships, and Learning
SN  - 9780071263436
U1  - 381 DWY 2009 
PY  - 2009///
CY  - Boston: 
PB  - McGraw-Hill Irwin
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -