TY  - BOOK
AU  - Peter, J. Paul; James H. Donnelly
TI  - Marketing management: knowledge and skills
SN  - 9780071315555, 0071315551
U1  - 658.8 PET 2013 
PY  - 2013///
CY  - New York, NY : 
PB  - McGraw-Hill Irwin, 
KW  - Marketing -- Management 	
KW  - Marketing -- Management -- Case studies
N1  - Includes bibliographical references and index
ER  -