TY  - BOOK
AU  - Hutcheson,Graeme
AU  - Moutinho,Luiz
TI  - Statistical modeling for management
SN  - 0761970118 (hbk.)
U1  - 310 HUT 2008 
PY  - 2008///
CY  - London, Los Angeles
PB  - SAGE
KW  - Marketing
KW  - Mathematical models
KW  - Statistical methods
N1  - Includes bibliographical references (p. [223]-230) and index
ER  -