TY  - BOOK
AU  - Fill, Chris
TI  - Marketing Communications: context, strategies and applications
SN  - 0273655000
U1  - 658.8 FIL 2002 
PY  - 2002///
CY  - England; 
PB  - Financial times, 
KW  - Marketing
KW  - Communication
N1  - Appendix, & index included
ER  -