TY  - BOOK
AU  - Ambler Tim
AU  - Tim Ambler
TI  - Marketing and the Bottom Line: The marketing matrics to pump up cash flow
SN  - 0273661949
U1  - 658.8 AMB 2003 2nd 
PY  - 2003///
CY  - Britain
PB  - Prentice
KW  - marketing metrics
N1  - includes appendix and index
ER  -