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Business Marketing : Connecting Strategy, Relationships, and Learning

By: Material type: TextPublication details: Boston: McGraw-Hill Irwin; c2009Description: xxv, 678 p. : ill. ; 27 cmISBN:
  • 9780071263436
Subject(s): DDC classification:
  • 381 DWY 2009
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Book Faculty of Management Science Library 381 DWY 2009 (Browse shelf(Opens below)) Available 2021-1892

Includes bibliographical references and index

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