| 000 | 00596nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20140714175224.0 | ||
| 008 | 140714b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780470239599 | ||
| 040 | _cDNLM | ||
| 082 |
_222nd ed. _a658.8 ARI 2008 _bA |
||
| 100 |
_aArikan, Akin _9517 |
||
| 245 |
_aMultichannel marketing: _bMetrics and methods for on and offline success. |
||
| 260 |
_aIndiana: _bWiley, _c2008 |
||
| 300 |
_axxiv,287p; _bill _c23.5cm |
||
| 504 | _aIndex included. | ||
| 650 |
_aMarketing _9518 |
||
| 700 |
_aForeword by Don Peppers, Martha Rogers _9519 |
||
| 942 |
_2z _cO_SHELF |
||
| 999 |
_c200 _d200 |
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