| 000 | 00697nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c7524 _d7524 |
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| 003 | OSt | ||
| 005 | 20211124114636.0 | ||
| 008 | 211124b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789814607537 | ||
| 040 | _cDDC | ||
| 082 | _a381 HAW 2014 | ||
| 100 |
_aHawkins, Del I; David L. Mothersbaugh _915397 |
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| 245 |
_aConsumer behavior : _b Building Marketing Strategy |
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| 250 | _a12th ed. | ||
| 260 |
_aBoston : _b McGraw-Hill Irwin _c ©2014 |
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| 300 |
_axxiv, 790 p. : _b col. ill. ; _c 27 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aConsumer behavior -- United States _915398 |
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| 650 |
_aMarket surveys -- United States _915399 |
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| 942 |
_2ddc _cBOOK |
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