| 000 | 00655nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c7526 _d7526 |
||
| 003 | OSt | ||
| 005 | 20211124123140.0 | ||
| 008 | 211124b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780071318204 | ||
| 040 | _cDDC | ||
| 082 | _a381 ALO 2013 | ||
| 100 |
_aAlon, Ilan. _915402 |
||
| 245 |
_aGlobal marketing : _b contemporary theory, practice, and cases |
||
| 260 |
_aNew York : _b McGraw-Hill/Irwin, _c2013. |
||
| 300 |
_axxi, 602 pages : _b illustrations, maps ; _c 26 cm |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 |
_aExport marketing. _915403 |
||
| 650 |
_aExport marketing -- Case studies. _915404 |
||
| 942 |
_2ddc _cBOOK |
||