| 000 | 00746nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c7527 _d7527 |
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| 003 | OSt | ||
| 005 | 20211124151258.0 | ||
| 008 | 211124b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780071086967 | ||
| 040 | _cDDC | ||
| 082 | _a658.8 ZEI 2013 | ||
| 100 |
_aZeithaml, Valarie A; Mary Jo Bitner; Dwayne D. Gremler _915405 |
||
| 245 |
_aServices marketing : _b Integrating Customer Focus Across the Firm. |
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| 250 | _a6th ed. | ||
| 260 |
_aBoston : _b McGraw-Hill Irwin; _cc2013 |
||
| 300 |
_axxviii, 708 p. : _b ill., map ; _c26 cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 |
_aService industries -- Marketing _915406 |
||
| 650 |
_aCustomer services. _915407 |
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| 650 |
_aMarketing. _9518 |
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| 942 |
_2ddc _cBOOK |
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