| 000 | 00781nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c7528 _d7528 |
||
| 003 | OSt | ||
| 005 | 20211124155157.0 | ||
| 008 | 211124b ||||| |||| 00| 0 eng d | ||
| 020 | _a0077131711, 9780077131715 | ||
| 040 | _cDDC | ||
| 082 | _a381 WIL 2012 | ||
| 100 |
_aWilson, Alan;Valarie A. Zeithaml; Mary, Jo Bitner; Dwayne, D. Gremler _915408 |
||
| 245 |
_aServices marketing: _bIntegrating Customer Focus Across the Firm |
||
| 250 | _a2nd European Edition | ||
| 260 |
_aBoston : _b McGraw-Hill _c2012 |
||
| 300 |
_axxviii, 514 pages : _b illustrations ; _c 27 cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 |
_aService industries -- Marketing. _915409 |
||
| 650 |
_aCustomer services. _915410 |
||
| 650 |
_aMarketing. _9518 |
||
| 942 |
_2ddc _cBOOK |
||