| 000 | 00723nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c7531 _d7531 |
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| 003 | OSt | ||
| 005 | 20211124165943.0 | ||
| 008 | 211124b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780071315555, 0071315551 | ||
| 040 | _cDDC | ||
| 082 | _a658.8 PET 2013 | ||
| 100 |
_aPeter, J. Paul; James H. Donnelly _915414 |
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| 245 |
_aMarketing management: _b knowledge and skills. |
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| 250 | _a11th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Irwin, _c©2013 |
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| 300 |
_axvii, 796 pages : _billustrations (some color) ; _c27 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing -- Management _915415 |
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| 650 |
_aMarketing -- Management -- Case studies _915416 |
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| 942 |
_2ddc _cBOOK |
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