| 000 | 01846cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 16985343 | ||
| 003 | OSt | ||
| 005 | 20250924133233.0 | ||
| 008 | 110930s2012 njua 001 0 eng | ||
| 010 | _a 2011041299 | ||
| 020 | _a9780910965903 (pbk.) | ||
| 020 | _a0910965900 (pbk.) | ||
| 035 | _a(OCoLC)ocn756837079 | ||
| 040 | _cmust | ||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a381 PUS 2012 _223 |
| 100 | 1 |
_aDushinski, Kim, _918358 |
|
| 245 | 1 | 4 |
_aThe Mobile Marketing Handbook: _ba step-by-step guide to creating dynamic mobile marketing campaigns |
| 250 | _a2nd ed. | ||
| 260 |
_aMedford, N.J. : _bInformation Today, Inc., _cc2012. |
||
| 300 |
_axxvii, 217 p. : _bill. ; _c23 cm. |
||
| 500 | _aIncludes index. | ||
| 520 | _a"Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers' hands"--Provided by publisher. | ||
| 650 | 0 |
_aTelemarketing. _918359 |
|
| 650 | 0 |
_aMarketing handbook _918360 |
|
| 650 | 0 |
_aMobile _919391 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cO_SHELF |
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| 999 |
_c9031 _d9031 |
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