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Rethinking marketing : developing a new understanding of markets / Håkan Håkansson with Debbie Harrison, Alexandra Waluszewski.
Material type:
TextPublication details: Hoboken : Wiley, 2004.Description: x, 281 p. : ill. ; 25 cmISBN: - 0470021470 (cloth : alk. paper)
- 381 HAK 2004
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Open Shelf
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MUST Main Library | 381 HAK 2004 (Browse shelf(Opens below)) | Available | 2024-22021 |
"This book is the result of the seminar that was held in May 2003 in Oslo."
Includes bibliographical references and index.
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