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Multichannel marketing:

Arikan, Akin

Multichannel marketing: Metrics and methods for on and offline success. - Indiana: Wiley, 2008 - xxiv,287p; ill 23.5cm

Index included.

ISBN: 9780470239599

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 ARI 2008 / A

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