Multichannel marketing: (Record no. 200)

MARC details
000 -LEADER
fixed length control field 00596nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140714175224.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140714b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470239599
040 ## - CATALOGING SOURCE
Transcribing agency DNLM
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22nd ed.
Classification number 658.8 ARI 2008
Item number A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arikan, Akin
9 (RLIN) 517
245 ## - TITLE STATEMENT
Title Multichannel marketing:
Remainder of title Metrics and methods for on and offline success.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Indiana:
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xxiv,287p;
Other physical details ill
Dimensions 23.5cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Index included.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 518
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Foreword by Don Peppers, Martha Rogers
9 (RLIN) 519
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Other/Generic Classification Scheme
Koha item type Open Shelf
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Koha item type Price effective from
    Dewey Decimal Classification     MUST Main Library MUST Main Library 14/07/2014   14/37685   658.8 ARI 2008 A 2014-0725 14/07/2014 Open Shelf  
    Dewey Decimal Classification     MUST Main Library MUST Main Library 14/07/2014   14/37686   658.8 ARI 2008 A 2014-0726 14/07/2014 Open Shelf 14/07/2014