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Consumer behavior :

Hawkins, Del I; David L. Mothersbaugh

Consumer behavior : Building Marketing Strategy - 12th ed. - Boston : McGraw-Hill Irwin ©2014 - xxiv, 790 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9789814607537

Subjects--Topical Terms:
Consumer behavior -- United States
Market surveys -- United States

Dewey Class. No.: 381 HAW 2014

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