Consumer behavior : (Record no. 7524)

MARC details
000 -LEADER
fixed length control field 00697nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211124114636.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211124b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789814607537
040 ## - CATALOGING SOURCE
Transcribing agency DDC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 381 HAW 2014
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I; David L. Mothersbaugh
9 (RLIN) 15397
245 ## - TITLE STATEMENT
Title Consumer behavior :
Remainder of title Building Marketing Strategy
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill Irwin
Date of publication, distribution, etc. ©2014
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 790 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior -- United States
9 (RLIN) 15398
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market surveys -- United States
9 (RLIN) 15399
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Faculty of Management Science Library Faculty of Management Science Library 24/11/2021 Purchase 17/40167   381 HAW 2014 2021-1876 24/11/2021 24/11/2021 Book
    Dewey Decimal Classification     Faculty of Management Science Library Faculty of Management Science Library 24/11/2021 Purchase 17/40168   381 HAW 2014 2021-1877 24/11/2021 24/11/2021 Book