Services marketing :
Zeithaml, Valarie A; Mary Jo Bitner; Dwayne D. Gremler
Services marketing : Integrating Customer Focus Across the Firm. - 6th ed. - Boston : McGraw-Hill Irwin; c2013 - xxviii, 708 p. : ill., map ; 26 cm
Includes bibliographical references and index
9780071086967
Service industries -- Marketing
Customer services.
Marketing.
658.8 ZEI 2013
Services marketing : Integrating Customer Focus Across the Firm. - 6th ed. - Boston : McGraw-Hill Irwin; c2013 - xxviii, 708 p. : ill., map ; 26 cm
Includes bibliographical references and index
9780071086967
Service industries -- Marketing
Customer services.
Marketing.
658.8 ZEI 2013