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Services marketing:

Wilson, Alan;Valarie A. Zeithaml; Mary, Jo Bitner; Dwayne, D. Gremler

Services marketing: Integrating Customer Focus Across the Firm - 2nd European Edition - Boston : McGraw-Hill 2012 - xxviii, 514 pages : illustrations ; 27 cm

Includes bibliographical references and index

ISBN: 0077131711, 9780077131715

Subjects--Topical Terms:
Service industries -- Marketing.
Customer services.
Marketing.

Dewey Class. No.: 381 WIL 2012

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