Services marketing: (Record no. 7528)

MARC details
000 -LEADER
fixed length control field 00781nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211124155157.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211124b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077131711, 9780077131715
040 ## - CATALOGING SOURCE
Transcribing agency DDC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 381 WIL 2012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wilson, Alan;Valarie A. Zeithaml; Mary, Jo Bitner; Dwayne, D. Gremler
9 (RLIN) 15408
245 ## - TITLE STATEMENT
Title Services marketing:
Remainder of title Integrating Customer Focus Across the Firm
250 ## - EDITION STATEMENT
Edition statement 2nd European Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 514 pages :
Other physical details illustrations ;
Dimensions 27 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service industries -- Marketing.
9 (RLIN) 15409
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer services.
9 (RLIN) 15410
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 518
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Faculty of Management Science Library Faculty of Management Science Library 24/11/2021 Purchase 17/40218   381 WIL 2012 2021-1890 24/11/2021 24/11/2021 Book