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Marketing Communications: context, strategies and applications

Fill, Chris

Marketing Communications: context, strategies and applications - 3rd ed. - England; Financial times, 2002 - xxxii,790p; col.ill: 25cm

Appendix, & index included

ISBN: 0273655000

Subjects--Topical Terms:
Marketing
Communication

Dewey Class. No.: 658.8 FIL 2002

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