Marketing Communications: context, strategies and applications (Record no. 9370)

MARC details
000 -LEADER
fixed length control field 00601nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240913105045.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240913b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273655000
040 ## - CATALOGING SOURCE
Transcribing agency DDC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 FIL 2002
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris
9 (RLIN) 19124
245 ## - TITLE STATEMENT
Title Marketing Communications: context, strategies and applications
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. England;
Name of publisher, distributor, etc. Financial times,
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent xxxii,790p;
Other physical details col.ill:
Dimensions 25cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Appendix, & index included
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 518
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
9 (RLIN) 1820
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     MUST Main Library MUST Main Library 13/09/2024 Donation 03/20555   658.8 FIL 2002 2024-22355 13/09/2024 Open Shelf