Market Research: a guide to Planning,Methodology and Evaluation. (Record no. 3495)

MARC details
000 -LEADER
fixed length control field 00553nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170120191707.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160413b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749429178
040 ## - CATALOGING SOURCE
Transcribing agency DDC.
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8HAG 1999.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hague,Paul;Jackson,Peter;
9 (RLIN) 7814
245 ## - TITLE STATEMENT
Title Market Research: a guide to Planning,Methodology and Evaluation.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London.
Name of publisher, distributor, etc. Kogan page.
Date of publication, distribution, etc. 1999.
300 ## - PHYSICAL DESCRIPTION
Extent 239p;
Other physical details ill;
Dimensions 22cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 518
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Short Loan
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     MUST Main Library MUST Main Library 13/04/2016 Purchase 01/15295.   658.8 HAG 1999. 2016-0781 13/04/2016 Short Loan