Marketing management: knowledge and skills.
Material type:
TextPublication details: New York, NY : McGraw-Hill Irwin, ©2013Edition: 11th edDescription: xvii, 796 pages : illustrations (some color) ; 27 cmISBN: - 9780071315555, 0071315551
- 658.8 PET 2013
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Faculty of Management Science Library | 658.8 PET 2013 (Browse shelf(Opens below)) | Available | 2021-1893 | ||||||||||||||
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Faculty of Management Science Library | 658.8 PET 2013 (Browse shelf(Opens below)) | Available | 2021-1894 |
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| 658.8 AND 2002 Customer Relationship Management | 658.8 AND 2002 Customer Relationship Management | 658.8 AND 2002 Customer Relationship Management | 658.8 PET 2013 Marketing management: | 658.8 PET 2013 Marketing management: | 658.8 ZEI 2013 Services marketing : | 658.8 ZEI 2013 Services marketing : |
Includes bibliographical references and index.
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