The Mobile Marketing Handbook: a step-by-step guide to creating dynamic mobile marketing campaigns

By:

Dushinski, Kim

Material type:

TextPublication details: Medford, N.J. : Information Today, Inc., c2012.Edition: 2nd edDescription: xxvii, 217 p. : ill. ; 23 cmISBN:

9780910965903 (pbk.)
0910965900 (pbk.)

Subject(s):

DDC classification:

381 PUS 2012 23

Summary: "Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers' hands"--Provided by publisher.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	MUST Main Library				381 PUS 2012 (Browse shelf(Opens below))					Available			2024-21660
	Open Shelf	MUST Main Library				381 PUS 2012 (Browse shelf(Opens below))					Available			2024-21661

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Previous	381 PAT 2006 Evolution of Markets and Institutions: a study of an emerging economy	381 PAT 2006 Evolution of Markets and Institutions: a study of an emerging economy	381 PAT 2006 Evolution of Markets and Institutions: a study of an emerging economy	381 PUS 2012 The Mobile Marketing Handbook: a step-by-step guide to creating dynamic mobile marketing campaigns	381 PUS 2012 The Mobile Marketing Handbook: a step-by-step guide to creating dynamic mobile marketing campaigns	381 SRI 2009 Trade, growth, and poverty reduction : least-developed countries, landlocked developing countries, and small states in the global economic system /	381 TRA 2010 Trading stories : experiences with gender and trade /	Next

Includes index.

"Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers' hands"--Provided by publisher.

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