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Marketing Communications: context, strategies and applications
Material type:
TextPublication details: England; Financial times, 2002Edition: 3rd edDescription: xxxii,790p; col.ill: 25cmISBN: - 0273655000
- 658.8 FIL 2002
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MUST Main Library | 658.8 FIL 2002 (Browse shelf(Opens below)) | Available | 2024-22355 |
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| 658.8 ARI 2008 A Multichannel marketing: | 658.8 ARM 2006 Marketing. | 658.8 BLY 2004. Essentials of Marketing. | 658.8 FIL 2002 Marketing Communications: context, strategies and applications | 658.8 FIL 2005 Marketing Communications: engagement, strategies and practice | 658.8 FIL 2005 Marketing Communications: engagement, strategies and practice | 658.8 HAG 1999. Market Research: a guide to Planning,Methodology and Evaluation. |
Appendix, & index included
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