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Consumer behavior : Building Marketing Strategy

By: Material type: TextPublication details: Boston : McGraw-Hill Irwin ©2014Edition: 12th edDescription: xxiv, 790 p. : col. ill. ; 27 cmISBN:
  • 9789814607537
Subject(s): DDC classification:
  • 381 HAW 2014
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Faculty of Management Science Library 381 HAW 2014 (Browse shelf(Opens below)) Available 2021-1876
Book Faculty of Management Science Library 381 HAW 2014 (Browse shelf(Opens below)) Available 2021-1877

Includes bibliographical references and index.

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