Services marketing: Integrating Customer Focus Across the Firm
Material type:
TextPublication details: Boston : McGraw-Hill 2012Edition: 2nd European EditionDescription: xxviii, 514 pages : illustrations ; 27 cmISBN: - 0077131711, 9780077131715
- 381 WIL 2012
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Faculty of Management Science Library | 381 WIL 2012 (Browse shelf(Opens below)) | Available | 2021-1890 |
Includes bibliographical references and index
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